Insight Lab focuses on the evaluation and research on user experience.
The traditional usability test evaluates the products based on the three indicators of availability, efficiency and satisfaction. However, there are boundaries between different products and these three indicators cannot be generalized. As a result, Insight Lab introduces evaluation model, that is, we will establish evaluation models for different products and create the exclusive evaluation indicators and weights, making the evaluation more accurate.
As a specialized laboratory focusing on the evaluation and research on user experience, Insightlab possesses many excellent interdisciplinary professionals (such as psychology, design science and computer, etc.) engaging in user experience research at colleges and enterprises. Committing to collecting the latest theoretical knowledge of user research, Insightlab not only applies the latest psychological and behavioral measuring techniques brought by the frontier technology, but also adopts the qualitative and quantitative method of science research method to have a deep insight into users' psychology and behavior, spread the updated information of user research, publish the updated achievement of user research and popularize the new method and technology of user experience evaluation.
Doctor Li Hongting, the originator and chief scientist of Insightlab, is a tutor of Psychology Department of Zhejiang University. His main research direction includes ergonomics and user experience (UE). He is the member of engineering psychology specialized committee of Chinese Psychological Society, the member of experts committee of UE Alliance, the Chinese director of UXPA and the chief editor of collected works. Since 2003, Doctor Li has devoted himself to accelerating the application and development of user research and experience in China based on psychological perspective, including assisting Samsung Group, Alibaba, Lenovo, China Telecom, CMBC and other companies to carry out more than 50 research projects related to UE. Moreover, he has published about 40 academic papers on SSCI and first-class domestic academic journal, 2 monographs and 3 patents.
The product usability is the foundation of good user experience. We utilize the model evaluation to accurately help customers discover the issues of product usability in real scenes and give suggestions for improvement.
We can help customers establish the usability test lab and purchase equipment and we can also provide the usability test skill training for teams.
The customer needing such service usually understands the object of product revision. We can conduct the usability test with the focus on customer's object and offer the evaluation report to help the customer verify whether the revision achieves the object.
We will provide users' actual objective data based on the application technical equipment (e.g. eye tracker, physiological instrument). Then we will offer customers proposals for the selection of putting place and scheme.
Based on the evaluation model, we can rapidly convert the composite score of the product and the specified competitive product, according to which the general performance of the product can be quickly inspected. Meanwhile, we can obtain the improvement direction from the competitive product through comparing the key indicators.
Usability evaluation is an important part of the experience strategy, and we can be responsible for its execution and input.