Design thinking of user experience lab 2.0


Now we often see "developing habits in 21 days", "the power of habits" and other entries online. It seems that "habit" has become the ability to pursue for everyone. I want to reverse the chicken soup today. In the working environment, habits are really used to improve efficiency in most cases, but for creative work, habits tend to form resistance because habits are easy to develop mind set.

For example, imagine what a cell phone looks like. You're sure to start thinking about the big screen of the smart phone, its front-facing and rear cameras and touch-screen operations. However, this form of mobile phone is slowly becoming a trend after Apple Inc has released its first generation of iPhone. There was a physical keyboard in the mobile phone before. If Apple Inc made mobile phones with a mind set at that time, the era of intelligent phones may not come so fast. China is in a period of rapid development. I know we are required to be efficient and to be fast, but please don't stop thinking.


Insight lab recently received an interesting case about the user experience lab design. The customer's needs are common, which is to set up a user experience lab that meets the basic requirements in a given space. As usual, it is done by dividing into the experimentation area, the observation area and the waiting area, but this time we have a great idea based on sustainable thinking.


For the first proposal, we directly give customers a question: "You will use laboratory only when doing the testing job. Don't you think this frequency of use of this space is a waste of resources"? I still remember that customers were surprised but glad.

In order to improve the frequency of use of the laboratory, we propose the concept of "one-stop laboratory". We design to make the laboratory carry a full cycle around the target objective, including the preparation before the experiment, the implement of the experimental process, the analysis of experimental data and the show of experimental results.


Based on the concept of "one-stop", we have a new breakthrough in space division. Each stage has its own unique functional scene, such as the preparation stage before the experiment, which will produce meetings, discussions and other scenes; the execution phase generates scenarios such as usability testing, focus groups, user interviews and so on. After arrangement, you will find that some scenes have the same or similar environmental needs, such as meetings and focus groups, which all need relatively closed space and round table style. Finally, we derive 3 spatial regions: Club House, Chatting Conner and Museum. These 3 spaces cover most of the scenes of the experimental cycle.


Because of the principle of confidentiality, we cannot share the final design effect drawing with you. As to teach a man to fish is better than giving him fish, insight lab hope that we will not stop thinking through the share. Please indicate the source when you reprint this original article.